Online Brand Protection

Brand Protection Online: Do(n’t) Google Ads Constitute Commercial Use Of A Trademark On Gripe Sites?

By Tom Crandall | February 21, 2008 | Online Brand Protection, Google | 6 comments

Brand Marketers: Did You Know Your Legal Department Is A Potential SEO Partner?

By Tom Crandall | December 1, 2007 | Online Brand Protection, SEO | 1 comment

Online Brand Protection Best Practices: Monitor Backlinks For Black Hat Tactics

By Tom Crandall | September 25, 2007 | Online Brand Protection, SEO | 2 comments

A Consumer Generated Media Nightmare: When A Gripe Site Is Manipulated By A Competitor

By Tom Crandall | September 19, 2007 | Online Brand Protection | 6 comments

AT&T Unintentionally Links To An AT&T Gripe Site. Are You Aware Of Everyone You’re Linking To?

By Tom Crandall | September 18, 2007 | Online Brand Protection | 1 comment

eBay Hit With Another Legal Action For Facilitating A Counterfeit Market

By Tom Crandall | September 12, 2007 | Online Brand Protection | no comments yet

Brand Command: A Case Study Featuring Proactiv Solution

By Tom Crandall | September 6, 2007 | Online Brand Protection, Search Engine Marketing, SEO, Brand Command | 31 comments

Brand Protection Online: 11 Graphic Examples Of Brand Abuse Online

By Tom Crandall | August 15, 2007 | Online Brand Protection | 5 comments

Homebuilders Pay Off Gripe Sites That Have Prominent Search Engine Visibility–A Wise Decision?

By Tom Crandall | August 10, 2007 | Online Brand Protection | 6 comments

Yahoo Makes It Official: Both For And Against Trademark Infringement

By Tom Crandall | August 6, 2007 | Online Brand Protection, Yahoo | 1 comment

Cybersquatting Costs Companies $1 Billion–Is Godaddy.com’s CashParking Scam Partly To Blame?

By Tom Crandall | August 1, 2007 | Online Brand Protection | 19 comments

Domain Name Abuse: Sample Cease And Desist Letters For Google, Mass Mutual, And American Express

By Tom Crandall | July 31, 2007 | Online Brand Protection | 3 comments

Six Search Engine Visibility Risks: Why Monitoring Your Brand Is A Primary Business Concern

By Tom Crandall | July 22, 2007 | Online Brand Protection | 1 comment

Mannatech, The Latest Network Marketing Company To Bite The “Illegal Health Claims” Bullet

By Tom Crandall | July 13, 2007 | Online Brand Protection | 15 comments

Australian Consumer Watchdog Files Suit Against Google Adwords

By Tom Crandall | July 12, 2007 | Online Brand Protection, Google | 1 comment

Yahoo’s Trademark Policy Recklessly Abuses Brands Online

By Tom Crandall | July 6, 2007 | Online Brand Protection, Yahoo, Search Engine Marketing | 5 comments

Jiffy Lube International & SEO For Franchise Brands

By Tom Crandall | June 7, 2007 | SEM Report Card, Online Brand Protection, Search Engine Marketing, SEO | 2 comments

The Drudge Report’s Dirty Little Secret–Criminal Or Just Unethical?

By Tom Crandall | May 28, 2007 | Online Brand Protection, Online Advertising | 9 comments

Google Lawsuit Issues: What Is Brand Siphoning And How Does It Affect Mary Kay Cosmetics?

By Tom Crandall | May 23, 2007 | Online Brand Protection, Google, Search Engine Marketing | 11 comments

Google Adwords Lawsuit: How Real Trademark Protection Will Affect Google, Advertisers, And Users

By Tom Crandall | May 21, 2007 | Online Brand Protection, Google, Search Engine Marketing | 2 comments

Google’s Advertising Policy On Trademarks Costs Corporations Millions, As The Search Giant Obscenely Profits From The Unethical Practice

By Tom Crandall | May 11, 2007 | Online Brand Protection, Google, Search Engine Marketing | 7 comments

New Jersey Home Builder Sues Google For Negative Visibility

By Tom Crandall | April 30, 2007 | Online Brand Protection, Google | 2 comments

Many Companies Are Slow To Address Trademark Infringement & Brand Protection Online

By Tom Crandall | April 7, 2007 | Online Brand Protection | no comments yet

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