Archive for the 'Search Engine Marketing' Category

Brand Command: A Case Study Featuring Proactiv Solution

By Tom Crandall | September 6, 2007 | Online Brand Protection, Search Engine Marketing, SEO, Brand Command | 35 comments

Yahoo’s Trademark Policy Recklessly Abuses Brands Online

By Tom Crandall | July 6, 2007 | Online Brand Protection, Yahoo, Search Engine Marketing | 5 comments

Jiffy Lube International & SEO For Franchise Brands

By Tom Crandall | June 7, 2007 | SEM Report Card, Online Brand Protection, Search Engine Marketing, SEO | 2 comments

Google Lawsuit Issues: What Is Brand Siphoning And How Does It Affect Mary Kay Cosmetics?

By Tom Crandall | May 23, 2007 | Online Brand Protection, Google, Search Engine Marketing | 11 comments

Google Adwords Lawsuit: How Real Trademark Protection Will Affect Google, Advertisers, And Users

By Tom Crandall | May 21, 2007 | Online Brand Protection, Google, Search Engine Marketing | 2 comments

Google’s Advertising Policy On Trademarks Costs Corporations Millions, As The Search Giant Obscenely Profits From The Unethical Practice

By Tom Crandall | May 11, 2007 | Online Brand Protection, Google, Search Engine Marketing | 7 comments

Integrating Online Marketing Assets With Offline Advertising: Glamour Magazine Advertiser Assessment

By Tom Crandall | May 7, 2007 | Search Engine Marketing, Online Advertising | 4 comments