I am seeing a lot of local business listings by brands that are teeming with keyword spam and violate the Google Business Listing Quality Guidelines.

Here is an example of brands that stuff their local business listing with a geographic modifier in order to rank in the Google 10-pack:

Google really needs to address the issue of local business listing spam for all businesses involved.  Currently, this wild west atmosphere puts local business marketers (including local internet marketing consultants and agencies) behind the 8-ball.

Are we to advocate keyword stuffing for clients in order to compete?

Should my business strategy consulting include a recommendation to officially change the name of an insurance client’s entity to something like this: Cheap Auto Insurance Chicago, LLC?  With the accompanying website, CheapAutoInsuranceChicago.com?

If Google doesn’t start addressing the junky, spammy local business listings soon they will lose market share for local search.  Spammy results are the main reason Google became the search engine of choice over Yahoo and especially MSN earlier this decade.

So what is the answer? 

For starters, remove the weighting of relevance currently applied to business names in the algorithm.  Any other ideas?