Jiffy Lube International & SEO For Franchise Brands
In SEM Report Card, Online Brand Protection, Search Engine Marketing, SEO | 2 comments | permalink
Jiffy Lube is a Brand Leader in automotive services, and the Jiffy Lube name has come to be synonymous with quick oil change service. Eighty-eight percent of Jiffy Lube stores are franchises.
While examining best practices for online marketing, it was clear that search engine visibility for each Jiffy Lube franchise, including every store in every market was a priority–Jiffy Lube had virtually no visibility for thousands of potentially high-converting searches for locations and Jiffy Lube coupons, and I have been given the opportunity to assist in consulting with a comprehensive strategy.
Stay tuned…
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Jiffy Lube International: Brand Protection Online & Search Engine Marketing Evaluation
A comprehensive search engine marketing and brand protection assessment of Jiffy Lube. This story also articulates areas of opportunity for Jiffy Lube to enhance their efforts.
This post is really wonderful and packed with insights and ideas.
Pretty much any company could use the screengrabs here to guide their own self-evaluation.
Really great. Thanks.
TL