The majority of small business owners and consumers are active users of local review and ratings websites for various professional and personal reasons, according to a new survey.

Building Trust Is Key

More than 90 percent of small business owners polled and 80 percent of consumers surveyed engage in some kind of activity on review and ratings websites, but respondents revealed significant concerns about the reliability and trustworthiness of current resources.  Building trust is key.

The 2009 Online Ratings Survey was commissioned by LexisNexis and conducted by Lightspeed Research, an independent research firm. The survey of 200 small business owners and consumers was conducted online in April of 2009.

The survey is the first of its kind to examine the general use, attitudes, and experience in using review and ratings sites among small business owners and consumers.

Small Business Customers Use Review Websites - LexisNexis