We all know how important a social media presence online is, but the truth is that most people stumble and fall when it comes to establish themselves. Sites that Facebook and Twitter are deceptively easy to begin, but managing a real social media campaign is tougher. How can you tell when you need a social media marketing, a process that takes your social media activities into account and tells you where you are lacking?
You Have No Regular Schedule
It is easy to start a social media account, and it far tougher to keep one going. If you look around, you will find that most of the successful social media campaigns update on a very regular basis. If you update when you feel like it, very seldom or on a schedule that does not seem to be clicking with your audience, you need an audit.
No One Responds
The most important part of a social media program is starting a dialogue with your customers. However, if you are shouting into the void and no one is listening, it is time for you to change your strategy.
You Don’t Get Click-through Traffic
One of the main reasons to maintain a social media presence is to make sure that you are getting people onto your regular site. However, if you can tell through your social media analytics programs that this is not happening, you need to ask yourself why. People make the decision to click through or to avoid clicking through in a matter of milli-seconds, so what are you doing wrong?
If you are someone who is deeply invested in making sure that your social media campaign helps you, get a social media consultation. Choose an expert company like Think Tank Social that can help you. figure out what you need and where your social media campaign is falling down.
Thinktank Social is a full service agency, and that means we’ve been providing end to end social dynamite to clients like McDonalds, Priceline, 7-Eleven, Future Entertainment, Department of Justice and Film Victoria, just to name a few. We work with our clients to put together little pieces of amazing to attract and interact with their existing and potential customers. The end result is a strong brand, powerful messaging and intelligent customer engagement across the whole business.
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