How can we get our Google business listing(s) to rank at the top of Google’s local business results for targeted searches in the city we do business in?
When it comes to optimizing your Google business listing for local search we are really talking about optimizing many of the elements within your free local business listing, as well as elements we call off-page ranking factors.
The goal is to rank at the top of local business results for your brand ( i.e., Kramer Muffler Shop) and core non-branded keyword sets (i.e., Reno muffler repair, muffler replacement Reno NV, etc.)
Driven by the developments of Google, Local is the fastest growing segment of search marketing. SMB’s have taken note and are adopting strategies to connect with targeted customers.
Local search expert David Mihm released his third annual edition of “Local Search Ranking Factors,” a comprehensive look at the tactics that can help, and in some cases, hurt your rankings in the local business results of Google, Yahoo, and Bing–with an emphasis on Google Places.
The 2010 results feature the responses of 34 prominent bloggers and search marketing practitioners.
This year’s insights and wrap-up:
Local Search Ranking Factors 2010
by Dev Basu
2010 Local Search Ranking Factors Released
by Aaron Weiche
David Mihm’s Annual Local Search Ranking Factor is now Online
by Mike Blumenthal
How Local Search Works in 2010
by Matt McGee
Do you need help with your Google business listings and local search marketing? Contact me by email or phone at (623) 252-1780 and I will provide you with an easy-to-understand opportunity/obstacles assessment.