Periodically we work with SMB’s that provide services nationally but still require a local business listing because they do a large amount of business in their region. One example is Fairway Auto Transport.
With 25 years of experience, they provide auto transport services nationally but serve a lot of customers in Florida, so it is important for them to establish local visibility online.
It is a best practice for Fairway Auto Transport to ensure their NAP (name, address, phone number) is consistent across all business data providers, business directories, their website, and even their auto transport blog.
Data providers include InfoUSA and Localeze. Business directories include search engines, internet yellow pages (IYP’s), interactive directories (like Kudzu & Citysearch), local business directories, and industry directories. An example of an industry directory for Fairway Auto Transport would be Transport Reviews.