Comments on: Why Is Google Promoting AdWords To LBC Users With Local Listing Ads Coming?

by: Did Google Kill Local Listing Ads?

Thu, 11 Feb 2010 01:16:15 +0000

[…] In a recent article I pointed out that Google could not afford to get rid of AdWords in lieu of Local Listing Ads because the ad revenue is very limited with Local Listing Ads. […]

by: Tom Crandall

Sat, 30 Jan 2010 19:40:02 +0000

Good point, Mike–get them started on Local Listing Ads and then educate/convert them to AdWords.

I too am surprised we haven’t seen any promotion yet for the rollout of Local Listing Ads.

by: Mike

Fri, 29 Jan 2010 21:03:44 +0000

Nice follow up on my letter Tom. I would have gotten back sooner but I have been out of town.

I have to tend to agree with you that adwords brings a better opportunity for customized search terms than local listings ever will. I am just surprised that the ads seemed to have been benched. I thought we would see promotion starting in for local listing ads early 2010 and then converting those who sign up into adwords once they understand internet marketing better…not visa versa.

Thats just my two cents!

by: Tom Crandall

Fri, 29 Jan 2010 16:53:42 +0000

Thanks, Matthew. I agree–it will be interesting to see how local evolves this year on Google. I have a feeling there may be some surprises.

by: Matthew Hunt

Thu, 28 Jan 2010 20:40:46 +0000

Tom,

You make some great points. There is more money in regular PPC than the local listing ads, that’s why I see PPC winning over those local listing ads they were testing with. I can’t wait to see what comes down the pipe this year with local advertising on Google.