Tobias Jones isn’t your average small business owner.  When it comes to wearing a lot of hats, this self-proclaimed “urban entrepreneur”  exceeds all expectations.

He is a master of cross-marketing—the promotion of multiple unique products and services simultaneously.

He possesses a profound understanding of the need to serve the customer by acquiescing to their every reasonable request.

What particularly caught my attention about Mr. Jones’ local online marketing savvy was his ability to leverage YouTube video, driving home his unique value proposition whilst creating a vast constituency of existing and prospective customers.

In fact, one of Mr. Jones’ local business videos has now gone viral on YouTube, yielding in excess of one million views. Note the initial call to action—a pleasant overlay featuring his phone number:

Furthermore, Mr. Jones really wows with his ability to meet transparency head on, directly looking into the camera and addressing mistakes in his initial video campaign.

Remember, the key to local online marketing is building trust, especially if you are not a well-known brand:

Mr. Jones’ message resonates with the consumer and he appropriately directs viewers to his website at the close of the video.

Upon review of Mr. Jones’ website, www.jonesgoodassbbqandfootmassage.com, it is clear he understands best practices in these anemic economic times.

One of the first elements brought to one’s attention is the high-impact reference to his generous daily specials, further enticing the prospective customer to act:

Here are some additional YouTube marketing tips for small business.